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:: Welcome to the Official Home Page for Hormex!! |
1959 Gary Brooker, University of Southern California freshman son of architect, landscape architect and…horticulturist…Leonard Brooker started repackaging fertilizer in our garage. I’m Steven Brooker, Gary’s younger brother and I too at the age of 8 years old stood by and watched as my brother unloaded 80 pound bags of fertilizer from the back of his Ford Falcon station wagon. Rolling the bags down our long driveway into the garage where we would repackage them by night, into 5 pound and 10 pound bags, and sell them door to door by day. As a young organic chemist with horticultural exposure, Gary identified a need for a highly effective growth hormone that would not only promote plant growth but also effectively stop transplanting shock. He also set his sights on an even larger industry need…plant propagation. He researched and found commercial rooting compounds did not root cuttings fast enough. He set out to meet this challenge and developed Hormex Rooting powders. It started out with four strengths: 1, 3, 8 and 16. He later found that Hormex Rooting Powder Number 30 and 45 were highly effective for consistent fast propagation of very hardwood cuttings. Of course, the rest is history. You will find Hormex Rooting Powder in greenhouses of the finest plant propagators on the face of this earth.
Why the name Hormex? Think about it – late 1950’s everything ended or started with an “X” (Ex-lax, X15 jet, Ajax etc, etc.). Hormones? Had to get an “X” on it, and voila… HORMEX. The name stuck and has been a household name amongst the horticultural community for almost 50 years. Dad hand lettered and drew the original label that became the one color red on white Hormex label. We started selling it in small nurseries to commercial landscape contractors…and it took off. One by one the big landscape contracting companies would buy cases of gallons and 55-gallon drums of Hormex Concentrate to stop their transplanting shock. The bigger and more valuable the planting, the more they insisted on Hormex.
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:: What is Hormex? |
Powder: Plant growth stimulant for rooting woody & semi-woody plants & easy to propagate evergeens.
Liquid Concentrate: A vitamin, hormone concentrate and root growth stimulant. Hormex prevents transplant shock by stimulating growth of the small feeder roots, which become damaged during transplanting.
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:: Hormex Tips & Tricks |
What strength Should I use?
Hormex Rooting Powder #1: African Violet, Azalea Pink Pearl, Azalea Snow, Begonia, Bougainvilea, Carnation, Chrysanthemum, Coleus, Euonymus, Fuchsia, Geranium, Hyrdangea, Jasmine, Mock Orange, Philodendron, Poinsettia, Rasberry, Rose, Sage, Verbena, Willow.
Hormex Rooting Powder #3: Arbor-vitae, Azalea Dauricum, Azalea Mollis, Blueberry, Daphne, Elder, Ivy, Pyracantha, Juniperus Chinensis Pfitzeriana, Juniperus Sabina Fastigiata, Sequoia Gigantea
Hormex Rooting Powder #8: Azalea Arborescens Grandiflora, Azalea Canescens, Azalea Roseum, Grape, Juniper varieties, Lilac, Maple, Privet, Rhododendrom varieties
Hormex Rooting Powder #16: Juniperus Torulosa and Thuja Pryamidalis
Hormex Rooting Powder #30: Chamaecyparis Obtuse Aurea, Ilex Aquifolium, Taxus Baccata Aurea (yew)
Hormex Rooting Powder #45: Juniperus Tamariscifolia
Transplanting: Drench newly planted soil area with HORMEX solution containing 1 teaspoon per 5 gallons of water (10 drops per 1 gallon), once per week until established.
Bare Root Planting: Before placing bare root plants into soil, soak plants for 15 minutes in solution of 2 tablespoons HORMEX per gallon of water. Then follow the "transplanting" directions.
Lawns and Groundcover: Use 1 oz. per 100sq. ft. applied though hose end sprayer.
Indoor Plants: Apply 1 teaspoon HORMEX per gallon of water, every time you water. This helps plants develop a healthy rooting system and lush foliage.
Cut Flowers: 1/2 teaspoon HORMEX per quart vase, makes cut flowers last longer.
Cuttings: Dip the base of cuttings in full strength HORMEX for 1 minute before planting in soil.
Store in cool, dry place. Keep in original container. Do not reuse container.
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Hormex is © Brooker Chemical 2004 |
